Privacy Policy & Cookies

About Us

Lisbon Guru is written by people who live in Lisbon and know the city they write about. We compile the best time-saving tips to help you discover Lisbon and make the most of your stay.

We try to present travel information about Lisbon in ways that are fun but also accurate. We aim to make finding information easy. Travel advice, tips and information, including tourist essentials, festival and events, attractions and things to do, the best hotels and restaurants, are just one click away.

GDPR – General Data Protection Regulation

The General Data Protection Regulation (GDPR), established through Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, lays down the rules regarding the processing, by a person, a company or a organization, of personal data concerning persons in the European Union (EU).

According to this regulation, personal data is information relating to an identified or identifiable person. A person who can be identified directly or indirectly is considered identifiable. Personal data is also the set of distinct information that can lead to the identification of a particular person.

This privacy policy aims to clarify to the visitors of this site (users) what types of data are collected and what are the purposes of their use in a clear and transparent way.

Typology of data collection

The site does not directly collect personal data from users, under the terms defined by the GDPR.

The site collects indirect and anonymous data, through the services “Google Analytics” and “Google Adsense”, managed by the company Google, which assumes the quality of responsible for the processing of user data.

The information collected by these services and made available to this site does not allow the identification of specific users, since visits are anonymized.

The “Google Analytics” service is used for the purpose of visualizing performance metrics, identifying trends, usage patterns, improving the interaction and navigation quality of the site, as well as compiling data for statistical analysis.

Examples of data collected through this service for statistical purposes: number of visitors, most visited pages, number of pages viewed, duration of visit, type of device used, type of browser, traffic channel, among others. The full list of metrics can be found here.

The “Google Adsense” service is used to display non-personalized and personalized advertisements.

Google and associated partners, in order to provide advertisements about products and services that are relevant to users, may use personal data to contextualize and personalize advertisements from their own advertising network. For this purpose, they use the DoubleClick DART cookie to obtain statistical and navigation information.

In this context, Google and associated partners may serve ads to users based on visits made to this site and/or other sites on the Internet.

Please see this page for more information about the data collected by Google.


“Cookies”, are text files stored on your device for the purpose of storing, retrieving or updating data. These files only retain information related to your preferences and use of the site.

Most cookies do not collect information that allows users to be identified and are limited to collecting data of a generic and anonymous nature.

Type of cookies used

This site uses cookies managed by third parties. Each cookie used has a function and an expiration date.

Analytical Cookies
Used anonymously in the context of statistical analysis, through the Google Analytics service, to evaluate performance metrics with a view to optimizing the functioning of the site.

_ga and _gid: installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

__gads: The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.

Advertising cookies
Used to serve non-personalized and personalized ads by Google and associated partners.

IDE: Google DoubleClick IDE cookies are used to store information about how the user uses the site to present them with relevant ads and according to the user profile.

test_cookie: The test_cookie is set by and is used to determine if the user’s browser supports cookies.

Learn more about personalized ads and Google advertising technologies: How is that Google uses cookies | Types of cookies used by Google | How Google uses cookies in advertising

Cookie management

Users can control and/or delete cookies installed on their computer or mobile device, through their browser settings. However, disabling cookies may affect the user experience and navigation of the site.

Users can disable advertising cookies on their device by accessing Google’s ad personalization settings here. Alternatively, they can access the Your Online Choices site to disable the use of third-party personalized advertising cookies.

Links and Content

The published content has an entertainment character and aims to provide generic and free information on the subject of travel and the tourism industry.

The published content may contain links from affiliated entities (e.g and from other entities unrelated to this site.

This site does not control the usage terms, privacy policies of linked sites, and is not responsible for the content, products and services offered by third-party sites.

Despite ongoing efforts to keep the content accurate and up to date, the site shall not be responsible or liable for any errors, omissions, or inaccuracies in the information.


All pages on the site use the SSL 3.0 protocol (Secure Sockets Layer), with 128-bit encryption keys. Using this technology, the information consulted on the site is encrypted using a 128-bit key, which is currently the most secure form of encryption supported by current Internet browsers.

Conditions of use

The access and use of this site must be free on the part of the user, assuming that they have read, understood and accepted the terms and conditions of its use.

Amendment to the privacy policy

These terms and conditions may be amended, considering that the changes take effect from the date of their publication, with express reference to the date of update.


Date of last privacy policy update

22 February 2022